Privacy policy

Last updated: November 12, 2026

1. Who we are

This Privacy Policy explains how Noire Eagle LLC, doing business as Emma Jewelry ("we", "us"), collects, uses, shares and protects personal information when you visit emmajewelryco.com (the "Site"), buy from us or contact us. Noire Eagle LLC is responsible for the personal information described here.

Contact: support@emmajewelryco.com, Noire Eagle LLC, 2106 House Ave, Suite 620, Cheyenne, WY 82001, USA.

2. Information we collect

Information you give us:

  • Name, billing and shipping address, email address and phone number
  • Order details, such as products bought, order value, order history and discount codes
  • Payment information, which is processed by our payment providers. We receive a confirmation, the card type and the last four digits, not your full card number.
  • Account details, if you create an account
  • Messages, reviews, photos and survey answers you send us

Information we collect automatically:

  • IP address, browser, device type, operating system, referring website, pages viewed, time on page and clicks
  • Approximate location based on your IP address
  • Cookies, pixels and similar technologies (see section 7)

Information we receive from others:

  • Fraud and risk signals from our payment and fraud prevention providers
  • Advertising and campaign data from advertising platforms
  • Shipping and delivery status from carriers and customs brokers

We do not knowingly collect Social Security numbers, precise geolocation, biometric data, health data or other sensitive personal information as defined by state law.

3. How we use it

  • To process, ship and support your orders, returns and refunds
  • To arrange customs clearance and delivery
  • To communicate with you about your order and, where allowed or with your consent, about products and offers
  • To run, secure and improve the Site and our products
  • To prevent and investigate fraud, abuse of our guarantee and other unlawful activity
  • To measure and target advertising
  • To comply with legal obligations, including tax, customs and accounting rules, and to establish, exercise or defend legal claims

4. Who we share it with

We share personal information with service providers who process it on our behalf under contract, and only for the purposes above:

  • E-commerce platform and hosting: Shopify Inc.
  • Payments and fraud prevention: our payment processors, such as Shopify Payments and PayPal
  • Fulfillment and shipping: our fulfillment partner and its logistics agents in the People's Republic of China, who receive the name, address and phone number needed to ship your order, and the carriers who deliver it
  • Customs brokers: who receive the shipment and recipient details needed for customs clearance and duty collection
  • Email and SMS: our email and messaging providers
  • Analytics: such as Google Analytics and Shopify analytics
  • Advertising: such as Meta, Google and TikTok, and their measurement pixels
  • Reviews and customer service tools
  • Professional advisers: accountants, lawyers and insurers

We also share information where the law requires it, to protect our rights, safety or property or those of others, and with a buyer or successor in a merger, financing or sale of our business.

We do not sell personal information for money. However, allowing advertising and analytics partners to collect identifiers and browsing activity through cookies and pixels for cross-context behavioral advertising may count as a "sale" or "sharing" under California and other state laws. You can opt out, see section 6.

5. How long we keep it

We keep personal information as long as needed for the purposes above. Order, transaction and customs records are kept for at least 7 years for tax, accounting, customs and legal reasons. Marketing contact details are kept until you unsubscribe, and for a reasonable period after that so we can respect your opt-out.

6. Your privacy rights

Depending on the state you live in, you may have the right to:

  • Know and access the personal information we hold about you
  • Correct inaccurate personal information
  • Delete personal information, subject to legal exceptions
  • Receive a copy of your information in a portable format
  • Opt out of the "sale" or "sharing" of personal information, targeted advertising, and profiling with legal or similarly significant effects
  • Not be treated differently for using these rights

How to use your rights. Email support@emmajewelryco.com with the subject line "Privacy Request", or use the Your Privacy Choices link on our Site. We verify your identity, usually by matching your email address and order details, before we act. An authorized agent may make a request with proof of authorization. We respond within 45 days. Where reasonably necessary we may extend this by another 45 days and will tell you so.

Global Privacy Control. We treat an enabled GPC signal as a valid request to opt out of sale and sharing for that browser and device.

Appeals. If we deny your request and your state gives you a right to appeal, reply to our decision within 30 days with "Appeal" in the subject line. We respond in writing within 45 days with our decision and reasons, and tell you how to contact your state attorney general.

7. Cookies and tracking

We use strictly necessary cookies (for the cart, checkout and security), analytics cookies, and advertising cookies and pixels. You can manage cookies in your browser settings. Blocking strictly necessary cookies will stop checkout from working. You can opt out of interest-based advertising through the Your Privacy Choices link, through the advertising platforms themselves, or through the DAA and NAI opt-out tools.

8. Security

We use administrative, technical and physical safeguards suited to the information, including encryption in transit, restricted access and PCI DSS compliant payment processing by our providers. No system is completely secure, and we cannot guarantee absolute security.

9. Children

The Site is not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us personal information, contact us and we will delete it. We do not sell or share the personal information of consumers we know to be under 16.

10. Processing outside the United States

We are a United States company and our main systems are in the United States. Personal information is also accessed or processed in:

  • The Netherlands: our management and advisers access order and customer service data from the Netherlands.
  • The People's Republic of China: our fulfillment partner and its logistics agents receive delivery details for orders shipped from their facility.

Where information is processed outside the United States, we require appropriate contractual protections. The laws of those countries may differ from the laws of your state, and authorities there may have access rights under their own legal systems.

11. Other websites

The Site may link to other websites and platforms. This policy does not apply to them and we are not responsible for their privacy practices.

12. Changes

We may update this policy. We will post changes here with a new "Last updated" date and, where required, notify you directly.

13. Contact

Noire Eagle LLC, doing business as Emma Jewelry, 2106 House Ave, Suite 620, Cheyenne, WY 82001, USA. support@emmajewelryco.com